Back in June I saw a Fiji Water display in my grocery store, offering the chance to win a vacation to Fiji, the military junta–controlled island paradise where Fiji Water comes from.
Because I do not hang out with beautiful people or shop in the bottled water aisle, this was maybe the first time I had actually seen a bottle of Fiji water, and I’m not sure I had even heard of the brand until 2009 when I read this article about Fiji Water in Mother Jones (highlights: water is taken from an aquifer in a country where a large portion of the population lacks access to reliable water supplies; it is bottled in a diesel-powered plant using plastic shipped from China; the finished bottles are then shipped around the world so you can look trendy while drinking something you could have had for less than a penny from tap; bottled water production and transportation for the U.S. market uses 32 to 54 million barrels of oil a year).
It made me want to add a little sign to the display, like this guy did, and when the soccer mom ahead of me in the checkout line pulled a six pack out of her cart I was tempted to strike up a conversation to find out if she usually bought the stuff (and if so, why) or was just doing it because of the display.
It occurred to me that some of my objection to bottled water is on stupidity grounds rather than environmental. So many people have bought in to the bottled water marketing (which has created “manufactured demand”) and pay thousands of times more for bottled water than they would pay for water from their own tap, convincing themselves that it tastes better or is safer (many studies have shown that neither is true, on average) or that the “convenience” is worth this huge price premium.
I started to write this up back when I first saw it but didn’t because it’s a) yet another post in which I call people “stupid” and b) yet another grocery store post. But then the other day a post at Ode (a magazine “for intelligent optimists”) took me to this video about the evils of bottled water, and I figured that if the optimists can bring your attention to the matter, then I can, too (though they didn’t call anyone stupid).
To be fair, the Ode post has this disclaimer:
On the surface, this post may not seem like a positive, optimistic one, but there is a significantly sunny side. With harsh knowledge comes the desire to take action and initiate true change. Each of Leonard’s videos ends with a collection of tips on creating a positive impact, both daily and in the long-term.
In that spirit, I am optimistic that each of you will take the knowledge I have given you and go forth to have a positive impact on the world. Good luck with that.



I sometimes read the advice columns in the paper, primarily for entertainment but occasionally for insight. Some days it’s hard to avoid reading at least one of them, since The Washington Post carries at least four. All those plus the horoscope and that’s pretty much the Style section on a bad day.
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